My career has been a series of projects—each one leading to the next through founder referrals.
Why? Because I jump into the trenches early (ideally when teams are <10 people) to tackle everything from user research to UI design, branding to front-end code (no capes, just Figma and a lot of tea).
Why? Because I jump into the trenches early (ideally when teams are <10 people) to tackle everything from user research to UI design, branding to front-end code (no capes, just Figma and a lot of tea).
I specialize in 0→1 products, where design isn’t just polish—it’s the foundation. The longer startups wait to bring in design, the more UX debt piles up, and the harder it becomes to bake it into their DNA.
My goal: embed design so deeply into the process that founders can focus on scaling, not pixels.
I’ve earned trust by being the anti-ego designer—shipping fast, asking questions, and aligning aesthetics with business goals.
Need someone to lead design, define your brand, and rally the team around the user? Let’s talk.